| Department: | Enrollment Marketing |
| Location: | Tulsa, OK |
Oral Roberts University is a non-profit organization whose staff and faculty actually make a difference in the lives of its students. We pride ourselves on our culture and the values we uphold. Our team is passionate about what we do, and we want you to make us even better!
CURRENTLY ACCEPTING APPLICATIONS FOR ALL POSITIONS UNTIL FILLED.
The Communications Specialist is responsible to collect, create, and develop compelling content for the student audiences across cohorts. Manages the delivery of campaigns to the audiences through the execution of strategic communication campaigns following the calendar, while consistently evaluating and optimizing their effectiveness with the leadership team in order to support ORU’s aggressive enrollment goals.
Serves as primary content author and creative editor of all communication campaigns for all enrollment management recruitment and retention efforts to include yearly communication nurture campaigns. Supplies content and helps to determine strategic timing of messaging. Follows industry trends in assessing impact of communication plan needs. Incorporates compelling key messaging specific to audiences noted and creates calls to action into content including e-campaigns, web pages, social media, letters, brochures, postcards, presentations, booklets, etc. Additionally, reviews and refines content of outsourced communication efforts.
Analyzes success of individual campaigns, yield rates on calls to action, etc. and refines messaging to implement reactive measures as needed to achieve optimum results. Responsible to build and report on supporting enrollment campaigns, as directed, to align efforts and assess effectiveness of overall outreach. These campaigns will include but not be limited to: e-campaigns, digital targeting, social media, direct mail, calling, texting, etc.
Works on all projects as assigned to complete 90% of all projects within requested timeframes for quantity and quality assurance and production of pieces. Interfaces with Directors, Deans, External Affairs, Data Science, third party marketing and vendors throughout the process when necessary to reach the best results.
Responsible to gather stories, obtain and create compelling, specific content to ensure a robust repository of current content that is major/program/interest specific will be ready to be used and tailored appropriately for specific audiences as the need arises. Interfaces and maintains strong working relationships with Faculty, Administration, Student Life, External Affairs, Alumni, and others.
Provides event support and assistance at recruitment and other special events promoting the University as assigned.
Participates in special projects, meetings, and committees as assigned.
Knowledge & Experience
Requires a bachelor’s degree in related field, such as Advertising; Public Relations; Convergence Journalism; Communication; Digital Media; English; Journalism; Psychology; Business, etc.
Requires two years of experience as a content developer, strategist or writer with outstanding editing skills. Experience in writing for the web and email campaigns is essential. Experience using email marketing platforms such as Pardot, Fire Engine Red, Mailchimp or Constant Contact is strongly desired. Experience using a CRM is desirable. Experience in a University setting is preferred. Experience with ORU and its features and benefits are beneficial.
Skills & Abilities
Must have the ability to:
Think strategically and execute strategy using various messages and communication vehicles to achieve desired results.
Work within project deadlines and maintain quality.
Use sound judgment regarding organizational and departmental regulations, procedures, and policies.
Be able to multi-task in the midst of a fast-paced office environment.
Maintain a professional demeanor at all times, especially for the purpose of receiving and transmitting information.
Candidates should be proficient in Microsoft software, to include Word and Excel. Proficiency in other software programs would be a plus.
Provide examples of a variety of written work.Un
Maintain a high level of confidentiality of information.
Maintains compliance with the Family Educational Rights and Privacy Act (FERPA) policy and its procedures.
Equal Employment Opportunity:
Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.